The What, Why & How of Customer Experience Development

Customer Experience Developer- Chris Bell

What is a customer experience?

“Its a strategic approach to the on-going development of the experience a business delivers to its people and customers”

“It’s the blend of an organisations’ physical performance and how a customer feels about that performance measured by the customer against their expectations across all touch points”

Why should a business develop their customer experience?

In today’s highly competitive and commoditised market just meeting customer expectations is no longer enough to grow customer loyalty and recommendation. The bar has been raised. Exceeding customers’ expectations is what’s now required. Adopting a customer experience plan will play a major role in achieving this.

What is the pay back?

Research confirms that companies that implement an effective customer experience strategy develop a strong base of loyal customers who are prepared to pay higher prices, make additional purchases and become brand champions, promoting the business through word of mouth and personal social network accounts.

How do you develop a unique customer experience?

You work through our seven step customer experience development programme either on-line or directly with me. Download your FREE customer experience development guide. www.customerexperiences.co.nz

If you are looking for an experienced professional to work with you and your team to develop a ‘stand out from the crowd’ strategy, call Chris- 027 2792360 or email chris@customerexperiences.co.nz for a confidential discussion.

 

 

 

 

 

 

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