The four top things my clients worry about-

1) The lack of a sustainable competitive advantage

2) The lack of customer loyalty and advocacy

3) Having the right people to deliver their Customer Experience

4) A decreasing return on marketing spend

Over the next few blogs I will expand a bit on how the development of a high quality consistently delivered customer experience strategy addresses these concerns.

Let’s be clear if what I do didn’t improve these areas of concern, I wouldn’t be doing what I do.