As part of our vision to build successful businesses through the development of high quality customer experiences we are pleased to announce that our unique 7 step customer experience programme is now available free, yes you read it right free.
The programme can be downloaded via our website www.customerexperiences.co.nz
Its clear that as the world gets more competitive and commoditised businesses will struggle to find a competitive advantage that will stand them out from the crowd. The development of a customer experience strategy is one of the few remaining opportunities that will have a positive outcome. All the others will negatively affect the bottom line.
I’m asked regularly to produce evidence that an investment in the development of a customer experience strategy will deliver growth and increased profitability.
That’s an easy question to answer. There is plenty of evidence from businesses that measure customer loyalty (not enough do) that repeat business and increased purchases’ per visit deliver a significant return.
If you also take into account that a high percentage of loyal customers are highly likely to recommend a business to others that not only increases sales it also reduces marketing costs especially now we have plenty of evidence that 89 percent of us will react positively to a customers recommendation.
The challenge to encourage business to commit to a long-term strategy has been interesting mainly because in business we are always looking for “the quick fix” or one we know a little more about. The fact is that very few businesses have or know how to develop a customer experience strategy that will deliver the above results.
That has all changed with the release of our free programme.
I would like to issue you a challenge. Download the program and give it a go it’s a fully supported programme. If you have any questions or would like to discuss any aspect of the programme as it relates to your business please don’t hesitate to contact me to discuss.
The second part of the challenge is to forward the download link to someone else you know would benefit also. I guarantee they will thank you for your recommendation.
All the best
MD Customer Experience