In today’s highly competitive environment businesses are finding it increasingly difficult to come up with sustainable competitive advantages. Everyone is closely watching each other, we are very much in a market of copiers and followers.
Many companies are sourcing products from the same suppliers or
offering similar services. The difference in price from one business to
another is often minimal. As this world of sameness engulfs the
commercial world, it becomes more important for your business to stand
out from the crowd in 2016.
How do you achieve this?
There is a secret all successful businesses know. It’s the secret of
providing your customers with a truly memorable experience when they
do business with you. As a result, people will not only keep coming back
but, more importantly, they will also tell others. It’s the
power of word of mouth marketing.
And it all starts with the experience your customer has while doing
business with you.
Customer experience is today’s brand differentiator
Only businesses with unique and sustainable point of difference will
prosper in 2016.
By 2020, customer experience will overtake price and product as the key brand differentiator. – Customers 2020 Report
First, you must get inside the mind of your customer
In a market bombarded by advertising and marketing, people are acutely
aware of the tricks companies use to entice them to spend money.No amount of advertising can compete with recommendations from friendsand colleagues.
Research both in New Zealand and overseas, and backed up by business
leaders internationally in both bricks and mortar and Internet-based
companies, shows businesses that concentrate their energy on building
unique and memorable customer experiences, and who engage
emotionally with their customers – rather than just their wallets – are the ones
who will build powerful customer loyalty and word of mouth.
They will have a genuine sustainable competitive edge.
Customer Experiences is an organisation specialising in the developing of high quality customer experiences. For further information – contact Chris Bell Managing Director Customer Experiences Ltd email firstname.lastname@example.org www.customerexperiences.co.nz mb 027 2792360