Six Powerful Reasons Why Today’s Customer is The Number One Priority…….

1) You have a More Powerful Customer-due to the huge amount of choice we now have and that choice is only going to increase.

2) The Decline in Customer Loyalty – due to the fact that we are not having many great customer service experiences.

3) Increasing Commoditisation – we are in an environment of copiers and followers. We call it the “world of sameness”.

4) Highly competitive environment- the only way we can think of trying to get a customer through the door is by using price as the incentive.

5) Fewer Competitive Advantages – business still does not understand that if they invested in the development of their unique customer experience it would be their sustainable competitive advantage, in a world where sustainable competitive advantages are rare.

6) Less customer recommendations- customers don’t recommend businesses that just meet their expectations and at best that’s as good as it gets for most. Customer recommendation is now the most powerful form of advertising.

Chris Bell