The Power of Customer Word of Mouth

Last Sunday while driving home listening to the radio I heard yet another example of what a great customer experience can do for a business.

The radio announcer right out of the blue starting talking about the dining experience he and his wife had the previous night at a Christchurch restaurant the Pegasus Arms and in particular Adam the person that had looked after them during their meal.

Here is a guy spending time on radio talking about a dining experience naming both the restaurant and the front-line person that delivered the experience totally unsolicited.

I can’t wait to visit the Pegasus Arms the next time I’m out for a meal and I’ve made that choice based squarely on that radio announcer’s personal recommendation.

That’s way more powerful than any radio advertising the Pegasus Arms could have paid for.

See you there.