In today’s highly competitive world just meeting customers’ expectations is no longer enough if a business wants to enjoy repeat purchases and greater word of mouth recommendations.
The fact is that plenty of businesses can meet customers’ expectations. What businesses must understand is that satisfied customers are not loyal customers and are highly unlikely to recommend a business to others.
If businesses want to grow customer loyalty and recommendation the bar has been raised. Exceeding customers’ expectations is the new goal to achieving greater loyalty and advocacy.
Exceeding customers expectations up until now has been viewed by business is a difficult goal.
The main reason for this view has been the lack of knowledge and expertise available to develop a customer experience that will deliver these results.
This has now changed with the release of Customer Experiences free fully supported Customer Experience development programme now available from www.customerexperiences.co.nz
This unique 7 step programme has been designed to continually develop and improve the service experience a business consistently delivers to its customers resulting exceeding customer expectations.
As competition grows and products become more commoditised customer loyalty will decline and powerful customer recommendations will reduce unless a business makes the commitment to become genuinely customer focused by continually looking for ways to add great value.
In 2014 business must realise that in a world of excess, uniformity and repetition, people buy experiences, not products or services. When people feel good about their experiences, they will not only return but will tell their friends and many others via social media. Get it wrong and today many more will hear about it via the same social media channels.
Customer Experiences is an organisation specialising in the developing of high quality customer experiences. For further information – contact Chris Bell Managing Director Customer Experiences Ltd email firstname.lastname@example.org www.customerexperiences.co.nz mb 027 2792360