The Path to Customer Experience Excellence

The 2014 Temkin Experience Ratings show that most companies have a long way to go before they reach the highest levels of customer experience maturity. Although any company can improve narrow segments of its customer experience, creating lasting differentiation requires more than just strong ambitions and superficial changes. Temkins research shows that long-term success requires companies to build and sustain four customer experience competencies-

• Purposeful Leadership

• Employee Engagement

• Compelling Brand Values

• A Customer Centric Culture