Measuring Your Customer Experience Performance

How good is the experience your customers are having with your business?

It’s absolutely a waste of time you trying to answer that question because they only people that can accurately do that are your customers.

So let me make it easy for you to do exactly that.

You measure your customers’ opinion of your customer experience against their expectations.

You either

• Didn’t meet their expectations

• You did meet their expectations

• You exceeded their expectations

There are very few interactions customers have with business where they don’t have fairly clear expectations.

Be aware that in many businesses different customers have different expectations. Understanding those expectations and how they are formed is vital.

To make the development of your unique customer experience easier we have develop a free downloadable customer experience development programme. To gain access to this supported programme simply visit