The Value of Customer Loyalty

Here are just sixteen reasons why –

1) It costs more time, energy and money to gain a new customer—look after the ones you have

2) Your best customers are your competitor’s best prospects – look after them otherwise your competitors will.

3) They are your best source of referrals

4) You understand their expectations

5) They bring you steady revenue

6) They give you valuable feedback

7) They save you marketing dollar

8) They give you opportunities to strengthen the relationship

9) They trust you

10) They give you chances to sort out problems

11) They keep raising the bar

12) The sale cycle is sped up

13) They provide powerful testimonials

14) They allow you to be more selective

15) They are more profitable

16) Your people enjoy doing business with them

“Wow” that’s got to be worth the effort.