Chris Bell Bio


Chris Bell is the founder of Customer Experiences & author of soon to be released- The Kiwi Customer Experience

Leading experts in the development of business excellence via quality customer experiences.

Chris works with New Zealand business, to help them understand the changes in the market place that have necessitated a different approach to business growth and profitability if they are to be successful in the future.

Some of those changes include:

•  An increase in commoditisation

•  A lack of  sustainable competitive advantages

•  The impact of e-commerce

•  The decline in customer loyalty and word of mouth referrals

•  The difficulty in finding the right people to deliver a high quality customer experience.

(to name just a few)

As part of the development of Customer Experiences Chris has designed systems that business can use in the development process including customer steps, E.D.S development systems and Game Plan a programme to ensure smaller business has the same development opportunities.

Chris’s media appearances include TVNZ Breakfast, TV3 Breakfast, CTV Business, Newstalk ZB and Radio Live.

He has had articles published in the NBR, Christchurch Press, The NZ Herald, Dominion Post, Otago Daily Times, Waikato Times, Hospitality Magazine, Auckland Today, NZ Business Magazine, NZ Retail Magazine and Tourism Times.

Chris has established himself as a highly regarded business speaker. His ability to powerfully demonstrate how embarking on the Customer Experience strategy is used to create and grow business excellence in a world where competitive advantages are copied everyday stands him out from most business coaches.

Chris has spent 28 years of his career in the outdoor industry in sales, marketing and brand management roles with iconic brands like Fairydown, The Great Outdoors, Mountain Hardwear and Snowgum.

The Outdoor Industry allowed Chris to gain experience in many different areas of the industry including retail, manufacturing, export, adventure tourism and adventure sports.

Chris is passionate about working with New Zealand business in a way that will see both people and the business grow and become more successful. Read some of his prior predictions that have been correct.

Outside of business Chris lives in Christchurch so he can be close to the outdoors and beside his hiking boots is never far away from his trusty sea kayak and mountain bike.

Chris kayak 05

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