For the first time New Zealand business has a free detailed customer experience strategy development resource designed by a Kiwi expert for Kiwi business.
Chris Bell Managing Director of Customer Experiences an organisations specialising in the development of high quality employee and customer experiences said this is an opportunity for New Zealand business to catch up with some of our trading partners particularly in the areas of Tourism and commodity exports and for domestic SMEs to develop a sustainable competitive advantage that’s not price focused
Bell said that in a recent media release from ZDNET Asia reported Chief Customer Officers (their title for what we know as Customer Experience Managers) were largely unheard off in the Asian business world until recently. The report went on to say “that firms increasingly recognised that CCOs are integral to ensuring a consistently powerful customer experience is delivered throughout the entire organisation”.
You really need to take notice when Asian business picks up on the importance of a customer experience to business growth and profitability.
The fact of the matter is that in a highly commoditised world business can’t keep focusing on price as their only competitive advantage. They must start developing a culture that finds other ways to add value to the products and services they are selling. The success of a customer experience strategy is reliant on building an employee and customer centric culture.
The customer is in charge according to Chris Bell customers have all the power due to the huge amount of choice now available, ecommerce has changed everything and now with the release of this comprehensive customer experience development manual New Zealand business doesn’t have anymore excuses.
Bell would like to think that as a result of the availability of this free resource we will be seeing happier and more engaged employees delivering great customer experiences to more happy and loyal customers.
Bell is not only making this information available free via his website www.customerexperiences.co.nz he is also offering a free one hour consultation to assist businesses to maximise the resource.
For further information contact Chris Bell firstname.lastname@example.org mb 0272792360